Seasonal priorities
Keep routine lawn care, planting and larger landscape projects distinct, so each campaign reflects the work you want to book.
Hoover & Birmingham
Landscaping marketing for
the jobs you want to book.
Help nearby homeowners find your lawn care, planting, and landscape services and request an estimate.
Good work deserves a clear way to be found.
Your marketing should reflect the jobs you want, the places you serve and the capacity of your crew.
Local competition
Give nearby customers accurate service-area information and a clear reason to consider your business when comparing options.
Missed opportunities
Make calls and estimate requests easy from a phone, then give your team the project details needed for a useful reply.
LOCAL VISIBILITY
Be found where your next customer is looking.
A homeowner comparing landscapers wants to know what you do, whether you serve their neighborhood and how to request an estimate. We connect local search with service pages that separate routine maintenance from planting and larger landscape projects.
- Describe the landscaping services you actually offer.
- Keep service areas and business details consistent.
- Give mobile visitors a clear call or estimate-request path.
Choose the services that fit the gap.
Start with the part of the customer journey that needs attention. You do not need every marketing service at once.
For the areas you actually serve
Local SEO
Help nearby customers find clear service information, accurate business details and your Google Business Profile.
Explore Local SEOFor customers comparing landscapers
Website Design
Show your services, completed work and estimate process on a website that is easy to use from a phone.
Explore Website DesignFor a focused campaign
Search Engine Marketing
Plan paid search around selected landscaping services, locations, landing pages and a defined budget.
Paid SearchFor better enquiry handling
Lead Generation
Connect calls and quote requests with useful project details and a clear follow-up route for your team.
Explore Lead GenerationFROM INTEREST TO AN ESTIMATE
Give customers a reason to request an estimate.
Give homeowners enough detail to describe the job before you call back. Pair relevant project photos with the service performed, the property needs and the next step for an estimate.
- Pair your own project photos with a short, useful explanation.
- Explain what happens after someone requests an estimate.
- Ask for the property location, the type of work and the customer’s preferred timing.
From a local search to a project conversation.
An example of a homeowner’s path from search to an estimate.
- 01
Find
A homeowner searches for a service you offer in an area you cover.
Clear local information - 02
Compare
They review your services, project photos and the details that help them decide.
Useful evidence of your work - 03
Request
They call or send a quote request with their location and project needs.
A straightforward contact path - 04
Follow up
Your team reviews the request, confirms suitability and explains the next step.
A defined response process
Plan around the work you want more of.
Recurring maintenance, new planting and larger outdoor projects involve different customer questions. Your service pages, campaign messages and estimate process should reflect the work you actually offer.
Talk Through Your PrioritiesFeedback from Zenogram Clients
General client feedback across Zenogram’s services.
Plus recommendations from our clients on Facebook.
Read on GoogleI've been building my website from scratch for the past 6 months, partly because I had the time, and partly because I couldn't find anyone that I felt had the knowledge and willingness to help me. Until I found Jimmy. I met him at a Wordpress meeting that he organized and when I left, I knew I had found an answer to the struggles I was having building the site. While he can and probably would have preferred to have built my site from scratch, he was more than willing to help me. I think his pricing is more than reasonable. He always gives me free advice and very helpful tips when I call him. He often calls me just to see if I need anything.
Read on FacebookExtremely knowledgeable about online marketing, web design, and great business sense in general. Couldn't recommend Jimmy Bearden and his team enough.
Read on GoogleJimmy is a very helpful educator. He continues to share meaningful experiences and is especially helpful with understanding Shopify to reduce the learning curve. What he has shared can not be found in a book or within on line help. Thank You, Jimmy and keep up the GREAT contribution in your public presentations/training sessions.
Read on GoogleJimmy has been a tremendous asset in helping me build my business. Between his advanced tools, extended network, and 10+ years experience in an industry filled with charlatans, having someone like Jimmy on your team is a necessity.
Read on GoogleJimmy helped me get my first sale in my online Shopify store! I highly recommend his expertise to anyone. He gave me a tremendous amount of help and expanded my knowledge on my online store!
Read on GoogleThe Zenogram team are always on top of everything. The new website looks great! If you have any questions about building a website for any type of business I would definitely recommend Zenogram!
Read on GoogleThey rock! I called them to market my website. They were fast, efficient and very reasonably priced. Super easy to work with and our site is in the top 11% of traffic compared to sites that started around the same time frame. Their experience is invaluable. They know the ins and outs of how everything works and are happy to help you when you need it. 5 stars!
Read on GoogleJimmy is great at design, very knowledgeable in the field and great at explaining the process. The work is quick, efficient and also of great quality.
Read on FacebookTop notch company! Very professional and the work is outstanding! I will never use anyone else but you guys! Thanks!
Read on GoogleZenogram has done an amazing job with our brand and I would highly recommend them to anyone
Read on GoogleGreat company I was lost and they gave me some good advice and helped me find my way to achieve my goals you guys are awesome I’ll be doing business with you again thanks
Read on GoogleAlways been a great guy to work with and well informed.
Read on GoogleIn the past have been burned by companies wanting to design websites and get our digital foot print on the web. Have known Jimmy for over a decade and decided to start a conversation about what we needed, he laid out a plan of what he could do and what he thought we needed to do to get started. He jumped in small at first getting us started with a business listing 1st then on to web design and all through the process was very informative on where in the process he was. Got everything up and running and have seen more business than i ever expected from what was done. We are starting to work on other things he proposed and have seen results from them also (text blast, google ads). He under promised and over delivered. VERY HAPPY !!!!
Read on GoogleThe team at Zenogram are amazing people! They were accommodating and responsive to my ideas; It was a great experience to work with them, I will be recommending him to other companies. Thank you for everything!
Read on GoogleI had a great time at the meetup learning the process for setting up Facebook Business Manager and several helpful marketing apps and tips. The host was very knowledgeable and professional while relaying his experiences on the subject matter. Several people were engaged with questions throughout the event. I would definitely add recommend this service to anyone looking to get started in e-commerce.
Read on GoogleZenogram is the real deal. They know what they are doing from first hand experience and are truly interested in making sure you succeed. Pricing is fair and they throw in plenty of free advice and tips so you feel very satisfied that you've hired them.
Read on FacebookI was confused about marketing my new business. I messaged my friends at Zenogram they did way more than I expected. Top quality and great price. Thanks for the help I will be doing more business with y'all for sure
Read on Googlei met Jimmy at a shopify/ecommerce information workshop he was giving. i immediately asked him to help build our shopify site. He is doing a fantastic job, very knowledgeable and i appreciate his help ps Jimmy understands ecommerce
Read on GoogleI highly recommend Jimmy. He is one of a kind in his services. He is honest and with high work ethics. He delivers the work on time with great results. Moreover, he is so knowledgeable in digital marketing - he is a guru
Read on GoogleJimmy is great help me start off my 1st online project. I highly recommend him and his services!
Read on GoogleGreat work! Very attentive to my business needs and exceeded my expectations.
Read on GoogleGreat to work with. Zenogram is very good at setting up Facebook Business Manager.
Read on GoogleAwesome work! Can't wait for to start on all my non profit organization projects. Thanks!
FAQ
Frequently Asked Questions
Answers about marketing your landscaping business.
Can you help with seasonal landscaping demand?
Yes. We can organize content and campaigns around recurring maintenance, seasonal planting or larger landscape projects. The plan follows the services you offer, the places you serve and the work your crew has room to book.
Can we focus on specific service areas?
Yes. We identify the locations you genuinely serve and keep website information, Business Profile details and campaign targeting consistent with that coverage. We do not need a separate page for every neighborhood to begin.
Should we start with Local SEO or advertising?
We review your current visibility, website, budget and priorities first. Local SEO supports ongoing discovery; paid search can support a focused campaign. The starting point depends on the gap you need to address.
What photos and information should we provide?
Useful material includes your service list, service areas, project photos you have permission to use, before-and-after details and the questions customers ask. We can help organize that material for the page and enquiry journey.
Can quote requests include project details?
Useful details include the property location, the service needed, the approximate project size and the preferred timing. We can plan the enquiry route around those questions and confirm how the request reaches your team.
Does this include a guaranteed number of jobs?
No. Marketing can help people discover and contact your business, but booked work also depends on demand, competition, pricing, availability and your response process. We review relevant enquiries and useful actions instead of promising sales.
YOUR NEXT SEASON STARTS WITH A PLAN
What kind of landscaping work
do you want more of?
Tell us whether you want more maintenance clients, planting work or larger landscape projects, along with the areas your crew covers.