Read on GoogleI've been building my website from scratch for the past 6 months, partly because I had the time, and partly because I couldn't find anyone that I felt had the knowledge and willingness to help me. Until I found Jimmy. I met him at a Wordpress meeting that he organized and when I left, I knew I had found an answer to the struggles I was having building the site. While he can and probably would have preferred to have built my site from scratch, he was more than willing to help me. I think his pricing is more than reasonable. He always gives me free advice and very helpful tips when I call him. He often calls me just to see if I need anything.
Content Marketing Services in Hoover & Birmingham
Useful content that explains your services, answers customer questions and gives readers a clear next step.
Give Every Page a Clear Purpose
Your customers need clear information before they choose a service. Zenogram helps Hoover and Birmingham businesses turn their knowledge into useful website copy, articles and supporting content. We connect the audience, topic and intended next step, with a clear plan for the work and review process.
What Our Content Marketing Services Cover
Content Strategy
Choose useful topics, formats and priorities around your audience and business goals.
Website & Service-Page Copy
Explain your offer clearly and help visitors understand the next step.
Blog & Article Writing
Turn your expertise and customer questions into useful articles and guides.
Content Refresh & Repurposing
Update existing material and adapt approved content for relevant channels.
Make Your Expertise Easier to Understand
We start with the information your audience needs, then choose the pages and formats that can explain it well. The scope follows your business priorities and the material you can support. Explore content needs for law firms, dental practices and medical practices.
- Content planning: review existing material, common customer questions and the topics worth prioritizing.
- Website and service pages: coordinate clear copy with website design so the content and visitor journey work together.
- Articles and guides: develop useful explanations from your expertise, subject-matter input and agreed sources.
- Search alignment: connect relevant topics, headings and internal links to your SEO strategy.
- Supporting channels: adapt approved material into relevant social media content where included in the plan.
- Content updates: refresh outdated information, clarify existing pages and retain the material that remains useful.
From a Clear Brief to Approved Content
We make the audience, purpose and review stages clear before drafting. Your business knowledge and feedback help keep the content accurate and consistent with your voice.
- Understand: review your services, audience, existing content and the questions readers need answered.
- Plan: agree on priority topics, formats, briefs, subject-matter inputs and a practical schedule.
- Write and review: prepare the agreed drafts, review facts and messaging, and work through the defined feedback stages.
- Prepare and improve: hand off approved material for the agreed channels, then use available feedback and reporting to choose useful updates.
Review Content Against Its Purpose
We look at whether the content serves its audience and supports a useful next step, using the information available for the agreed project.
Relevance
Does the topic address a real customer question and reflect the services you actually offer?
Clarity
Can readers understand the explanation, find the information they need and follow the next step?
Useful Actions
Review relevant visits, engagement and enquiries where suitable tracking and reports are available.
Choose the Content Work You Need
Start with a website project, an editorial plan or a focused refresh. We agree on deliverables, timing and investment around that starting point.
Website Content Project
- • Clarify your offer and page purposes
- • Plan the main visitor journeys
- • Draft agreed website and service copy
- • Review the content before handoff
Ongoing Editorial Support
- • Prioritize useful topics and formats
- • Prepare clear content briefs
- • Coordinate subject-matter input
- • Work to an agreed review schedule
Refresh Existing Content
- • Review accuracy and usefulness
- • Find gaps or outdated explanations
- • Improve structure and next steps
- • Adapt approved material for other channels
What Our Clients Are Saying
Plus recommendations from our clients on Facebook.
Read on FacebookExtremely knowledgeable about online marketing, web design, and great business sense in general. Couldn't recommend Jimmy Bearden and his team enough.
Read on GoogleJimmy is a very helpful educator. He continues to share meaningful experiences and is especially helpful with understanding Shopify to reduce the learning curve. What he has shared can not be found in a book or within on line help. Thank You, Jimmy and keep up the GREAT contribution in your public presentations/training sessions.
Read on GoogleJimmy has been a tremendous asset in helping me build my business. Between his advanced tools, extended network, and 10+ years experience in an industry filled with charlatans, having someone like Jimmy on your team is a necessity.
Read on GoogleJimmy helped me get my first sale in my online Shopify store! I highly recommend his expertise to anyone. He gave me a tremendous amount of help and expanded my knowledge on my online store!
Read on GoogleThe Zenogram team are always on top of everything. The new website looks great! If you have any questions about building a website for any type of business I would definitely recommend Zenogram!
Read on GoogleThey rock! I called them to market my website. They were fast, efficient and very reasonably priced. Super easy to work with and our site is in the top 11% of traffic compared to sites that started around the same time frame. Their experience is invaluable. They know the ins and outs of how everything works and are happy to help you when you need it. 5 stars!
Read on GoogleJimmy is great at design, very knowledgeable in the field and great at explaining the process. The work is quick, efficient and also of great quality.
Read on FacebookTop notch company! Very professional and the work is outstanding! I will never use anyone else but you guys! Thanks!
Read on GoogleZenogram has done an amazing job with our brand and I would highly recommend them to anyone
Read on GoogleGreat company I was lost and they gave me some good advice and helped me find my way to achieve my goals you guys are awesome I’ll be doing business with you again thanks
Read on GoogleAlways been a great guy to work with and well informed.
Read on GoogleIn the past have been burned by companies wanting to design websites and get our digital foot print on the web. Have known Jimmy for over a decade and decided to start a conversation about what we needed, he laid out a plan of what he could do and what he thought we needed to do to get started. He jumped in small at first getting us started with a business listing 1st then on to web design and all through the process was very informative on where in the process he was. Got everything up and running and have seen more business than i ever expected from what was done. We are starting to work on other things he proposed and have seen results from them also (text blast, google ads). He under promised and over delivered. VERY HAPPY !!!!
Read on GoogleThe team at Zenogram are amazing people! They were accommodating and responsive to my ideas; It was a great experience to work with them, I will be recommending him to other companies. Thank you for everything!
Read on GoogleI had a great time at the meetup learning the process for setting up Facebook Business Manager and several helpful marketing apps and tips. The host was very knowledgeable and professional while relaying his experiences on the subject matter. Several people were engaged with questions throughout the event. I would definitely add recommend this service to anyone looking to get started in e-commerce.
Read on GoogleZenogram is the real deal. They know what they are doing from first hand experience and are truly interested in making sure you succeed. Pricing is fair and they throw in plenty of free advice and tips so you feel very satisfied that you've hired them.
Read on FacebookI was confused about marketing my new business. I messaged my friends at Zenogram they did way more than I expected. Top quality and great price. Thanks for the help I will be doing more business with y'all for sure
Read on Googlei met Jimmy at a shopify/ecommerce information workshop he was giving. i immediately asked him to help build our shopify site. He is doing a fantastic job, very knowledgeable and i appreciate his help ps Jimmy understands ecommerce
Read on GoogleI highly recommend Jimmy. He is one of a kind in his services. He is honest and with high work ethics. He delivers the work on time with great results. Moreover, he is so knowledgeable in digital marketing - he is a guru
Read on GoogleJimmy is great help me start off my 1st online project. I highly recommend him and his services!
Read on GoogleGreat work! Very attentive to my business needs and exceeded my expectations.
Read on GoogleGreat to work with. Zenogram is very good at setting up Facebook Business Manager.
Read on GoogleAwesome work! Can't wait for to start on all my non profit organization projects. Thanks!
FAQ
Frequently Asked Questions
Answers to common questions about content marketing projects.
What content can you help with?
The agreed scope can include content planning, website and service-page copy, blog articles, guides, content refreshes and adapting approved material for other channels. We define the formats, deliverables and review stages before starting.
Can you improve our existing content?
Yes. We can review the pages and articles you already have, identify gaps or outdated information, and prioritize useful updates. Existing material can also provide a starting point for new briefs or shorter supporting content.
Does content marketing include SEO?
Content can be planned alongside your SEO work, including search intent, page purpose, headings and internal links. Technical SEO and other search services are scoped separately so the responsibilities and deliverables are clear.
How do you learn about our business?
We start with your services, audience, existing materials and the questions customers ask. We agree on who supplies subject-matter input and checks factual claims, so the content reflects your actual business and experience.
How often should we publish?
The right cadence depends on your goals, useful topics, budget and review capacity. We agree on a manageable schedule and prioritize content that serves a clear reader need.
Who approves and publishes the content?
We agree on responsibilities for fact-checking, media, final approval and publishing. Your team reviews business-specific information, and we prepare the agreed copy and handoff for the channels included in the project.
Ready to Make Your Content More Useful?
Tell us about your audience, existing material and the pages or topics that need attention. We will help you choose a practical content plan and next step.