Read on GoogleI've been building my website from scratch for the past 6 months, partly because I had the time, and partly because I couldn't find anyone that I felt had the knowledge and willingness to help me. Until I found Jimmy. I met him at a Wordpress meeting that he organized and when I left, I knew I had found an answer to the struggles I was having building the site. While he can and probably would have preferred to have built my site from scratch, he was more than willing to help me. I think his pricing is more than reasonable. He always gives me free advice and very helpful tips when I call him. He often calls me just to see if I need anything.
Lead Generation Services in Hoover & Birmingham
Connect your offer, campaigns and website so interested customers have a clear way to contact your business.
Turn Interest into a Conversation
More visits do not always mean more suitable enquiries. Zenogram helps Hoover and Birmingham businesses explain their offer, create clear contact paths and organize what happens after someone responds. We focus on the journey from finding your business to speaking with your team.
What Our Lead Generation Services Cover
Offer & Audience
Define who you want to reach and the service or offer you want them to respond to.
Landing Pages & Forms
Give visitors the information and contact options they need to take the next step.
Enquiry Routing
Plan how calls, forms and booking requests reach the people responsible for replying.
Lead Quality & Reporting
Review relevant enquiries and campaign costs alongside traffic and form submissions.
Connect the Campaign to the Conversation
A lead-generation project connects acquisition with the response your customer receives. We look for gaps between the message, landing page, contact method and follow-up.
- Audience and offer: identify the customers, locations and services your campaign should focus on.
- Acquisition channels: coordinate paid search and other channels around the intent behind the enquiry.
- Landing pages: combine clear copy, useful information and contact options with website design.
- Contact and routing: review forms, call links, booking tools and the destination for each enquiry.
- Follow-up: map confirmation messages, response responsibilities and suitable system connections.
- Measurement: connect lead sources, relevant actions and lead-quality feedback to your digital marketing plan.
From Offer to Follow-Up
We define what a useful enquiry looks like before choosing channels or building a landing page. Your team helps identify the questions and customer needs that matter. For industry-specific enquiry paths, explore marketing for pool service businesses.
- Understand: review the offer, audience, current enquiries and response process.
- Prepare: plan the campaign destination, contact fields, routing and available tracking.
- Build and check: prepare the selected pages or connections and test the paths within the project.
- Review and improve: compare enquiries with your qualification criteria and choose the next changes.
Review the Enquiry Journey
Review the steps that connect customer interest with a relevant conversation.
Enquiry Quality
Are the enquiries relevant to your services and the areas you serve?
Contact Paths
Do forms, calls and bookings reach the right destination?
Campaign Cost
Review spend and relevant enquiries together where tracking is available.
Choose Your Starting Point
We agree on deliverables, responsibilities, timing and investment around the work you need.
Build a Lead Journey
- • Clarify your offer and audience
- • Plan a focused landing page
- • Set contact and response paths
- • Define useful tracking
Improve Existing Enquiries
- • Review current campaign destinations
- • Identify contact friction
- • Inspect routing and follow-up
- • Prioritize lead-quality improvements
Coordinate Ongoing Campaigns
- • Align offers across channels
- • Review lead sources and feedback
- • Plan page and campaign tests
- • Discuss the next priorities
What Our Clients Are Saying
Plus recommendations from our clients on Facebook.
Read on FacebookExtremely knowledgeable about online marketing, web design, and great business sense in general. Couldn't recommend Jimmy Bearden and his team enough.
Read on GoogleJimmy is a very helpful educator. He continues to share meaningful experiences and is especially helpful with understanding Shopify to reduce the learning curve. What he has shared can not be found in a book or within on line help. Thank You, Jimmy and keep up the GREAT contribution in your public presentations/training sessions.
Read on GoogleJimmy has been a tremendous asset in helping me build my business. Between his advanced tools, extended network, and 10+ years experience in an industry filled with charlatans, having someone like Jimmy on your team is a necessity.
Read on GoogleJimmy helped me get my first sale in my online Shopify store! I highly recommend his expertise to anyone. He gave me a tremendous amount of help and expanded my knowledge on my online store!
Read on GoogleThe Zenogram team are always on top of everything. The new website looks great! If you have any questions about building a website for any type of business I would definitely recommend Zenogram!
Read on GoogleThey rock! I called them to market my website. They were fast, efficient and very reasonably priced. Super easy to work with and our site is in the top 11% of traffic compared to sites that started around the same time frame. Their experience is invaluable. They know the ins and outs of how everything works and are happy to help you when you need it. 5 stars!
Read on GoogleJimmy is great at design, very knowledgeable in the field and great at explaining the process. The work is quick, efficient and also of great quality.
Read on FacebookTop notch company! Very professional and the work is outstanding! I will never use anyone else but you guys! Thanks!
Read on GoogleZenogram has done an amazing job with our brand and I would highly recommend them to anyone
Read on GoogleGreat company I was lost and they gave me some good advice and helped me find my way to achieve my goals you guys are awesome I’ll be doing business with you again thanks
Read on GoogleAlways been a great guy to work with and well informed.
Read on GoogleIn the past have been burned by companies wanting to design websites and get our digital foot print on the web. Have known Jimmy for over a decade and decided to start a conversation about what we needed, he laid out a plan of what he could do and what he thought we needed to do to get started. He jumped in small at first getting us started with a business listing 1st then on to web design and all through the process was very informative on where in the process he was. Got everything up and running and have seen more business than i ever expected from what was done. We are starting to work on other things he proposed and have seen results from them also (text blast, google ads). He under promised and over delivered. VERY HAPPY !!!!
Read on GoogleThe team at Zenogram are amazing people! They were accommodating and responsive to my ideas; It was a great experience to work with them, I will be recommending him to other companies. Thank you for everything!
Read on GoogleI had a great time at the meetup learning the process for setting up Facebook Business Manager and several helpful marketing apps and tips. The host was very knowledgeable and professional while relaying his experiences on the subject matter. Several people were engaged with questions throughout the event. I would definitely add recommend this service to anyone looking to get started in e-commerce.
Read on GoogleZenogram is the real deal. They know what they are doing from first hand experience and are truly interested in making sure you succeed. Pricing is fair and they throw in plenty of free advice and tips so you feel very satisfied that you've hired them.
Read on FacebookI was confused about marketing my new business. I messaged my friends at Zenogram they did way more than I expected. Top quality and great price. Thanks for the help I will be doing more business with y'all for sure
Read on Googlei met Jimmy at a shopify/ecommerce information workshop he was giving. i immediately asked him to help build our shopify site. He is doing a fantastic job, very knowledgeable and i appreciate his help ps Jimmy understands ecommerce
Read on GoogleI highly recommend Jimmy. He is one of a kind in his services. He is honest and with high work ethics. He delivers the work on time with great results. Moreover, he is so knowledgeable in digital marketing - he is a guru
Read on GoogleJimmy is great help me start off my 1st online project. I highly recommend him and his services!
Read on GoogleGreat work! Very attentive to my business needs and exceeded my expectations.
Read on GoogleGreat to work with. Zenogram is very good at setting up Facebook Business Manager.
Read on GoogleAwesome work! Can't wait for to start on all my non profit organization projects. Thanks!
FAQ
Frequently Asked Questions
Answers to common questions about lead generation.
What counts as a lead?
We define this around your business. It may be a relevant phone enquiry, submitted form, booking request or sales conversation. A submission is not automatically a qualified lead or a sale.
Do you guarantee a number of leads?
No fixed enquiry volume or sales outcome is promised. Results depend on your offer, audience, competition, budget, website and response process. We define the measures to review before work begins.
Does this include advertising?
Paid search or paid social can be part of the plan when they suit the audience and objective. Campaign services, creative and platform ad spend are defined separately.
Can you use our existing website?
Yes. We review the current pages and contact journey first. A focused improvement or landing page may be enough; a full website rebuild is not automatically required.
Can enquiries go into our CRM?
We review the CRM, supported connections and available access before including an integration. We also define field mapping, duplicate handling and the person responsible for following up.
How do you measure lead quality?
We agree on useful criteria such as the requested service, location and suitability. Your team’s feedback helps distinguish relevant enquiries from spam, duplicates or requests you cannot serve.
Ready to Improve Your Enquiry Journey?
Tell us what you sell, who you want to reach and how your team handles enquiries. We will help identify the next improvement.