Read on GoogleI've been building my website from scratch for the past 6 months, partly because I had the time, and partly because I couldn't find anyone that I felt had the knowledge and willingness to help me. Until I found Jimmy. I met him at a Wordpress meeting that he organized and when I left, I knew I had found an answer to the struggles I was having building the site. While he can and probably would have preferred to have built my site from scratch, he was more than willing to help me. I think his pricing is more than reasonable. He always gives me free advice and very helpful tips when I call him. He often calls me just to see if I need anything.
Branding Services in Hoover & Birmingham
Build a clear identity your customers can recognize and your team can use consistently.
A Brand That Feels Like Your Business
Your brand is more than a logo. It is the way your business introduces itself, explains its value and shows up wherever customers find you. Zenogram helps Hoover and Birmingham businesses bring their strategy, visual identity and messaging into a consistent direction.
What Our Branding Services Cover
Brand Strategy & Positioning
Define your audience, value and the qualities your brand should communicate.
Logo & Visual Identity
Develop a consistent approach to your logo, colors, typography and visual assets.
Brand Messaging & Voice
Explain what you do in language that fits your business and makes sense to customers.
Guidelines & Brand Assets
Give your team practical files and guidance for using the agreed identity.
Turn Your Brand Direction into Everyday Assets
A useful identity should work across the places your customers meet your business. We define the essentials and prepare the assets included in your project.
- Positioning: clarify your audience, offer and the value you want customers to understand.
- Visual identity: develop the agreed logo direction, color palette, typography and supporting graphics.
- Messaging: shape a clear introduction, key messages and practical tone-of-voice guidance.
- Website application: coordinate the identity with website design when that work is part of your plan.
- Social assets: prepare agreed templates or graphics that support consistent social media content.
- Brand handoff: organize the final files and guidance so your team knows what to use and where.
How We Build Your Brand Together
We work through a clear sequence of decisions, with review points before moving into the next stage. Scope, feedback rounds and the final handoff are agreed at the start.
- Discover: review your business, audience, current materials and the challenges you want to address.
- Define: agree on positioning, key messages and a visual direction to guide the work.
- Design and refine: develop the agreed identity and applications, then review feedback against the brief.
- Deliver: prepare the final files and guidance, and discuss how they fit your digital marketing plan.
What a Useful Brand Foundation Gives You
We review the work against your brief and the real places your brand needs to be used.
Clarity
A clear explanation of your business, audience and offer.
Consistency
A visual language and voice that work together across your materials.
Usability
Practical files and guidance your team can apply to everyday work.
Choose the Right Starting Point
Start with the brand work your business needs. Deliverables, timing and investment are defined around that scope.
Start a New Brand
- • Clarify your audience and positioning
- • Explore an agreed visual direction
- • Develop essential identity assets
- • Prepare a practical brand guide
Refresh Your Identity
- • Review the materials you already use
- • Retain the elements worth keeping
- • Update agreed visuals and messaging
- • Organize a consistent set of files
Roll Out Your Brand
- • Identify the channels that need assets
- • Prepare agreed templates and graphics
- • Coordinate website and social needs
- • Give your team clear usage guidance
What Our Clients Are Saying
Plus recommendations from our clients on Facebook.
Read on FacebookExtremely knowledgeable about online marketing, web design, and great business sense in general. Couldn't recommend Jimmy Bearden and his team enough.
Read on GoogleJimmy is a very helpful educator. He continues to share meaningful experiences and is especially helpful with understanding Shopify to reduce the learning curve. What he has shared can not be found in a book or within on line help. Thank You, Jimmy and keep up the GREAT contribution in your public presentations/training sessions.
Read on GoogleJimmy has been a tremendous asset in helping me build my business. Between his advanced tools, extended network, and 10+ years experience in an industry filled with charlatans, having someone like Jimmy on your team is a necessity.
Read on GoogleJimmy helped me get my first sale in my online Shopify store! I highly recommend his expertise to anyone. He gave me a tremendous amount of help and expanded my knowledge on my online store!
Read on GoogleThe Zenogram team are always on top of everything. The new website looks great! If you have any questions about building a website for any type of business I would definitely recommend Zenogram!
Read on GoogleThey rock! I called them to market my website. They were fast, efficient and very reasonably priced. Super easy to work with and our site is in the top 11% of traffic compared to sites that started around the same time frame. Their experience is invaluable. They know the ins and outs of how everything works and are happy to help you when you need it. 5 stars!
Read on GoogleJimmy is great at design, very knowledgeable in the field and great at explaining the process. The work is quick, efficient and also of great quality.
Read on FacebookTop notch company! Very professional and the work is outstanding! I will never use anyone else but you guys! Thanks!
Read on GoogleZenogram has done an amazing job with our brand and I would highly recommend them to anyone
Read on GoogleGreat company I was lost and they gave me some good advice and helped me find my way to achieve my goals you guys are awesome I’ll be doing business with you again thanks
Read on GoogleAlways been a great guy to work with and well informed.
Read on GoogleIn the past have been burned by companies wanting to design websites and get our digital foot print on the web. Have known Jimmy for over a decade and decided to start a conversation about what we needed, he laid out a plan of what he could do and what he thought we needed to do to get started. He jumped in small at first getting us started with a business listing 1st then on to web design and all through the process was very informative on where in the process he was. Got everything up and running and have seen more business than i ever expected from what was done. We are starting to work on other things he proposed and have seen results from them also (text blast, google ads). He under promised and over delivered. VERY HAPPY !!!!
Read on GoogleThe team at Zenogram are amazing people! They were accommodating and responsive to my ideas; It was a great experience to work with them, I will be recommending him to other companies. Thank you for everything!
Read on GoogleI had a great time at the meetup learning the process for setting up Facebook Business Manager and several helpful marketing apps and tips. The host was very knowledgeable and professional while relaying his experiences on the subject matter. Several people were engaged with questions throughout the event. I would definitely add recommend this service to anyone looking to get started in e-commerce.
Read on GoogleZenogram is the real deal. They know what they are doing from first hand experience and are truly interested in making sure you succeed. Pricing is fair and they throw in plenty of free advice and tips so you feel very satisfied that you've hired them.
Read on FacebookI was confused about marketing my new business. I messaged my friends at Zenogram they did way more than I expected. Top quality and great price. Thanks for the help I will be doing more business with y'all for sure
Read on Googlei met Jimmy at a shopify/ecommerce information workshop he was giving. i immediately asked him to help build our shopify site. He is doing a fantastic job, very knowledgeable and i appreciate his help ps Jimmy understands ecommerce
Read on GoogleI highly recommend Jimmy. He is one of a kind in his services. He is honest and with high work ethics. He delivers the work on time with great results. Moreover, he is so knowledgeable in digital marketing - he is a guru
Read on GoogleJimmy is great help me start off my 1st online project. I highly recommend him and his services!
Read on GoogleGreat work! Very attentive to my business needs and exceeded my expectations.
Read on GoogleGreat to work with. Zenogram is very good at setting up Facebook Business Manager.
Read on GoogleAwesome work! Can't wait for to start on all my non profit organization projects. Thanks!
FAQ
Frequently Asked Questions
Answers to common questions about branding projects.
What can a branding project include?
A project can include brand positioning, a logo or identity refresh, a color palette, typography, messaging and practical guidelines. We agree on the deliverables and review stages around your business needs.
Can you refresh my existing brand?
Yes. We can review the parts customers already recognize and identify what needs updating. A refresh can preserve useful elements while improving consistency and clarity.
Does branding include a website?
Website design is a separate service that can be coordinated with your branding project. We agree on how the visual identity, messaging and website work fit together before the work begins.
What files will I receive?
The handoff follows the agreed scope. It can include logo exports, color specifications, font guidance, a brand guide and selected templates, with clear notes on how to use them.
How long does branding take?
Timing depends on the scope, the materials you already have and the review stages involved. We outline a schedule and the decisions needed from you before starting.
Can the brand carry through to social media?
Yes. Your colors, typography, imagery and tone can guide social graphics and content. We can coordinate the agreed brand assets with your social media work.
Ready to Give Your Brand a Clear Direction?
Tell us about your business, the materials you already have and what you want to improve. We will help you choose a practical next step.