Read on GoogleI've been building my website from scratch for the past 6 months, partly because I had the time, and partly because I couldn't find anyone that I felt had the knowledge and willingness to help me. Until I found Jimmy. I met him at a Wordpress meeting that he organized and when I left, I knew I had found an answer to the struggles I was having building the site. While he can and probably would have preferred to have built my site from scratch, he was more than willing to help me. I think his pricing is more than reasonable. He always gives me free advice and very helpful tips when I call him. He often calls me just to see if I need anything.
Search Engine Marketing
Paid Search and PPC Management for Hoover, AL Businesses
Search Campaigns with a Clear Purpose
Connect paid search activity to the customers and actions that matter for your business. Zenogram helps Hoover and Birmingham businesses plan campaigns, align ads and landing pages, and review performance against agreed goals.
What Our SEM Services Cover
Defined Campaign Goals
Choose useful actions and priorities before campaigns begin.
Relevant Targeting
Align search terms, locations and messages with your audience.
Useful Measurement
Review spend, search traffic and tracked outcomes together.
Ongoing Refinement
Use campaign findings to guide practical improvements.
What Your Search Campaigns Can Include
We agree on a clear campaign scope, the people you want to reach and the actions you want to support. Explore paid search planning for pressure washing businesses, electrical contractors and moving companies. Management work can include:
- Campaign planning: define goals, locations, services and practical budget boundaries.
- Search research: organize relevant terms and review exclusions that may be needed.
- Ad copy: prepare messages that reflect your offer and the searches being targeted.
- Landing page alignment: review the pages visitors reach and their next steps.
- Tracking and reporting: define available measures and the actions being recorded.
- Ongoing review: assess search activity, spend and findings within the agreed scope.
From Planning to Campaign Review
We work through the setup and review decisions with you, so the campaign has a defined purpose and a clear way to assess progress.
- Agree on the goals: discuss the audience, locations, services, budget and useful actions.
- Prepare: organize the campaign, messages and relevant landing pages.
- Check: review the agreed tracking and important enquiry paths.
- Launch: work through the setup and review steps required for the campaign.
- Refine: use search terms, spend and available outcome data to choose improvements.
Review Campaign Performance
Reports connect campaign activity and costs to the goals you agreed on. Tracking availability and the measures being used are defined in the scope.
Relevant Traffic
The searches, messages and landing pages that bring visitors to your business.
Spend
How campaign costs are distributed and how they relate to the agreed budget.
Enquiries
Calls, forms, bookings or purchases where appropriate tracking is available.
Start with the Campaign Work You Need
We agree on the work, management fees and advertising budget before moving ahead. The scope follows your starting point and goals.
Plan a New Campaign
- • Clarify the goals and audience
- • Review search and location priorities
- • Prepare ads and landing page requirements
- • Agree on setup and reporting
Review an Existing Account
- • Understand current campaign activity
- • Review structure, messages and tracking
- • Identify issues and opportunities
- • Prioritize the next changes
Manage and Improve
- • Review search activity and spend
- • Refine ads and targeting as agreed
- • Discuss available outcome data
- • Choose the next improvements
What Our Clients Are Saying
Plus recommendations from our clients on Facebook.
Read on FacebookExtremely knowledgeable about online marketing, web design, and great business sense in general. Couldn't recommend Jimmy Bearden and his team enough.
Read on GoogleJimmy is a very helpful educator. He continues to share meaningful experiences and is especially helpful with understanding Shopify to reduce the learning curve. What he has shared can not be found in a book or within on line help. Thank You, Jimmy and keep up the GREAT contribution in your public presentations/training sessions.
Read on GoogleJimmy has been a tremendous asset in helping me build my business. Between his advanced tools, extended network, and 10+ years experience in an industry filled with charlatans, having someone like Jimmy on your team is a necessity.
Read on GoogleJimmy helped me get my first sale in my online Shopify store! I highly recommend his expertise to anyone. He gave me a tremendous amount of help and expanded my knowledge on my online store!
Read on GoogleThe Zenogram team are always on top of everything. The new website looks great! If you have any questions about building a website for any type of business I would definitely recommend Zenogram!
Read on GoogleThey rock! I called them to market my website. They were fast, efficient and very reasonably priced. Super easy to work with and our site is in the top 11% of traffic compared to sites that started around the same time frame. Their experience is invaluable. They know the ins and outs of how everything works and are happy to help you when you need it. 5 stars!
Read on GoogleJimmy is great at design, very knowledgeable in the field and great at explaining the process. The work is quick, efficient and also of great quality.
Read on FacebookTop notch company! Very professional and the work is outstanding! I will never use anyone else but you guys! Thanks!
Read on GoogleZenogram has done an amazing job with our brand and I would highly recommend them to anyone
Read on GoogleGreat company I was lost and they gave me some good advice and helped me find my way to achieve my goals you guys are awesome I’ll be doing business with you again thanks
Read on GoogleAlways been a great guy to work with and well informed.
Read on GoogleIn the past have been burned by companies wanting to design websites and get our digital foot print on the web. Have known Jimmy for over a decade and decided to start a conversation about what we needed, he laid out a plan of what he could do and what he thought we needed to do to get started. He jumped in small at first getting us started with a business listing 1st then on to web design and all through the process was very informative on where in the process he was. Got everything up and running and have seen more business than i ever expected from what was done. We are starting to work on other things he proposed and have seen results from them also (text blast, google ads). He under promised and over delivered. VERY HAPPY !!!!
Read on GoogleThe team at Zenogram are amazing people! They were accommodating and responsive to my ideas; It was a great experience to work with them, I will be recommending him to other companies. Thank you for everything!
Read on GoogleI had a great time at the meetup learning the process for setting up Facebook Business Manager and several helpful marketing apps and tips. The host was very knowledgeable and professional while relaying his experiences on the subject matter. Several people were engaged with questions throughout the event. I would definitely add recommend this service to anyone looking to get started in e-commerce.
Read on GoogleZenogram is the real deal. They know what they are doing from first hand experience and are truly interested in making sure you succeed. Pricing is fair and they throw in plenty of free advice and tips so you feel very satisfied that you've hired them.
Read on FacebookI was confused about marketing my new business. I messaged my friends at Zenogram they did way more than I expected. Top quality and great price. Thanks for the help I will be doing more business with y'all for sure
Read on Googlei met Jimmy at a shopify/ecommerce information workshop he was giving. i immediately asked him to help build our shopify site. He is doing a fantastic job, very knowledgeable and i appreciate his help ps Jimmy understands ecommerce
Read on GoogleI highly recommend Jimmy. He is one of a kind in his services. He is honest and with high work ethics. He delivers the work on time with great results. Moreover, he is so knowledgeable in digital marketing - he is a guru
Read on GoogleJimmy is great help me start off my 1st online project. I highly recommend him and his services!
Read on GoogleGreat work! Very attentive to my business needs and exceeded my expectations.
Read on GoogleGreat to work with. Zenogram is very good at setting up Facebook Business Manager.
Read on GoogleAwesome work! Can't wait for to start on all my non profit organization projects. Thanks!
FAQ
Frequently Asked Questions
Answers to common questions about working with Zenogram.
What does SEM include?
Our search engine marketing work focuses on paid search and PPC campaigns. The agreed scope can include planning, search research, ad copy, landing page alignment, tracking and ongoing review.
How is this different from SEO?
Paid search focuses on advertising campaigns. SEO focuses on website content and technical foundations for organic search. They can support different parts of a broader marketing plan.
Can you use our existing account?
Yes. We can review the current account and discuss management or improvements. The approach depends on available access, campaign history, tracking and the work you want to prioritize.
How do we choose an ad budget?
We discuss your goals, audience and practical budget before moving ahead. Management fees, advertising spend and the work included are clarified as part of the agreed scope.
When can campaigns launch?
Launch timing depends on account access, tracking, ads, landing pages and any required review. We outline the preparation steps and expectations for your campaign.
Can you guarantee results?
We do not promise a fixed number of leads or a particular return. Performance depends on factors such as the market, offer, budget and visitor experience. We focus on defined work, useful measurement and ongoing review.
How do you reduce clicks from irrelevant searches?
We review the terms that triggered your ads and use exclusions where appropriate. We also refine targeting and ad wording so the campaign better reflects the services and locations you actually cover.
Do I need a new landing page before running ads?
An existing page can work if it answers the search, describes the advertised service and makes the next step clear. We review the page and recommend focused changes or a separate page if the campaign needs one.
Ready to Plan Your Search Campaign?
Tell us about your business, audience and campaign goals. We will help you identify a practical next step.